Just like a person a brand, company or startup also has a face. This is usually in the shape of a logo, colours and typography. Branding is more then just a logo or a name and is about the feeling, appearance and what the brand says in their communication.

It is about that the communication is designed in a way that fits to the image clients and users have of the brand. It also includes the vision and brand values.

The New Branding.

Give your brand an update or a new face by using Branding. Make a great head start.

Why a New Branding?

A company can distinguish itself from the competition and can address their clients more personal by using branding. Next to that branding gives the possibility give a company a personality and be different then others.

Brand Personality

Branding allows a brand to build a personality. From that personality your communicate brand values and positions and address your target group more personal.

Distinguish from the Competition

Branding allows you to distinguish yourself from the competition. All other key selling points and brand values can be communicated better through branding. 

Recognisable for Clients

Branding makes your brand more recognisable for clients when they see a communication at the TV, internet or in the city. It gives your brand a face.

Brand Renewing

Branding can be used to renew your company or brand and help to change direction into a new opportunity. Next to that branding can help communicate new brand values better.

Associate with Others

Next to distinguishing the brand branding can also be used to associate your brand more with another brand. For example when your company joined a network or are working together with another company.

Create Expectation

Branding creates expectations from your clients. By making the right choices in branding expectations can be created based on the brand values and personality of the brand.


The way a brand, company or startup makes itself recognisable, works and communicates. Next to that branding creates a personality and expectations by clients.

What can Branding consist of?

Branding consists of multiple elements. These elements are often based on company information and target group. For example logo's and symbols are designed to fit the company values and personality of the brand. The colours, typography and other graphical elements help strengthen this.

Logo's, Symbols & Slogan

Branding always includes a logo. Depending on the size of the brand and organisation there are multiple brandnames and identities. Next to that there are logo symbols and slogans. The to use logo’s are displayed in colour and in different versions. The version can be different with the application.

Primary & Secondary Colours

Companies often use different colours. These are categorised in the main categories Primary and Secondary colours. In there these are further categorised in use. For example when an organisation uses different colours for the different websites, communications, etc.

Typography, Tone of Voice & Copy Guidelines

The selected font families are documented with the different sizes and applications. The guidelines are the basis for marketeers and designers in the use of typography and communications. Next to that the tone of voice for communications are described and guidelines are described for usage.

Icons, Graphical Elements & Photography

The selected icons and graphical elements are documented and how these can be used in different applications. Next to that guidelines are described for photography and where approved photography can be found.

Brand & Usage Guidelines

This describes how the different elements of the brand are used and what is allowed and what is not. Think about logo guidelines and usage, space around important elements and application.

Brand, Personality & Target Group Information

This describes what the brand is and what the personality consists of. Brand values are documented and the way the brand would like to be seen and communicate to the world. It also describes what the brand target group is. This information is the basis to the branding process and design processes of communications.

Brand Book

All information and guidelines are documented in a brand book. This document serves as a central place for all information of usage and visual personality of the brand. This makes it easy for every new employee or hired designer to work at new products and projects.







A New Branding?

Give your brand an update or a new face through Branding. Make a great start.